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Master of Strategic Marketing and Customer Experience Management

The University of Buckingham

  • Buckingham, United Kingdom
  • 1 year
  • English
  • On campus
  • Master

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The University of Buckingham campus

About the program

A CIM-accredited one-year MSc in strategic marketing and customer experience.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (2): yes
  • PR pathway friendly: no

What you will learn

  • Demonstrate understanding of Strategic Marketing and Customer Experience Management
  • Analyze organizational and market information to support decisions
  • Apply business
  • Financial
  • or management frameworks to case studies
  • Develop evidence-based communication and planning skills.

Career outcomes

  • Specialist brand and marketing roles in digital marketing
  • Market research and other industries

Curriculum

  • Covers strategic marketing planning
  • Value propositions
  • Customer journey and experience management
  • Service systems and leadership
  • Managing employees in a service culture
  • Consumer behaviour and digital and social media marketing.

Entry requirements

Academic

  • First or second-class honours degree in a relevant subject (MBA 2:2 or above in any subject
  • Relaxed with work experience
  • MSc Cyber Security and Applied Data Science 2:1
  • STEM preferred
  • LLM first or second-class LLB)
  • Interview or Teams contact for international applicants
  • First or good second-class honours (2:1/2:2 by course
  • MBA 2:2 or above) or professional qualification plus experience
  • No GPA published.

Accepted academic background

Bachelor degree with first or second-class honours in a relevant subject (MBA: 2.2 or above in any subject, Relaxed with substantial work experience, MSc Cyber Security and Applied Data Science: 2:1, STEM preferred, LLM: first or second-class LLB), Interview/Teams contact for international applicants.

Documents you’ll need

  • Academic Transcripts
  • Passport Copy
  • English Language Test Results (if required).

How to apply

  1. Review the program admission requirements and intake deadlines. Prepare academic transcripts
  2. Identification
  3. any required supporting documents. Complete the institution application and provide language results if applicable. Pay any required application fee
  4. Submit the application
  5. await the admission decision.

Other costs

Tuition per year£16,480 GBP
Application fee£50 GBP
Deposit£3,300 GBP

Program details

CampusBuckingham
Faculty or schoolSchool of Business
DepartmentBusiness and Management
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay2
Scholarship noteUniversity scholarships exist, Awards are course- and eligibility-specific.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    7 Dec 2026

    24 days left

Frequently asked questions

  • The program takes 1 year.