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Master of Brand and Marketing Management

ICN Creative Business School

  • Berlin, Germany
  • 2 years
  • English
  • On campus
  • Master

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ICN Creative Business School campus

About the program

Two-year English-taught MSc in brand and marketing management based in Berlin.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (2 years): yes
  • PR pathway friendly: yes

What you will learn

  • Apply marketing and communication concepts. Analyze customer and market information. Develop evidence-based brand and campaign strategies. Use digital and research tools. Communicate marketing recommendations professionally.

Career outcomes

  • Marketing Specialist
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Communications Manager

Curriculum

  • Two years (120 ECTS). Year 1: strategy and innovation
  • Project management
  • Digital transformation and AI
  • Market and brand research
  • Psychology and marketing
  • Brand strategy. Year 2: entrepreneurship
  • Research methods
  • Branding in social media
  • Luxury and premium brands
  • International marketing
  • Capstone project and master's thesis. Internships of 2 months and 4-6 months.

Entry requirements

Academic

  • Bachelor's degree or equivalent; Minimum 60% overall and 70% in English
  • Mathematics and business subjects; English proficiency assessed; CV
  • Cover letter
  • Transcripts
  • Diplomas and a one-way video interview.

Accepted academic background

Bachelor's degree or equivalent (180 ECTS) for Year 1; Four years of higher education (240 ECTS) or three years plus 3 years' related experience for direct entry to Year 2; Applicant age at most 35

Language tests

  • IELTS 6.0
  • TOEFL iBT 75
  • TOEIC 750
  • Duolingo 105
  • PTE Academic 51-58
  • Cambridge FCE

Other requirements

  • Interview required

Documents you’ll need

  • Completed application form
  • Passport or government identification
  • Academic transcripts
  • Bachelor degree certificate
  • Curriculum vitae
  • English or teaching-language proficiency evidence
  • Interview or selection materials

How to apply

  1. Review postgraduate entry requirements. Prepare undergraduate transcripts and degree certificates. Prepare a curriculum vitae and supporting documents. Complete the online application. Submit teaching-language proficiency evidence if required. Complete the required admission interview or selection process. Pay the application fee and acceptance deposit. Await the admission decision. Complete enrolment and student visa steps after accepting the offer.

Other costs

Tuition per year€14,000 EUR
Application fee€100 EUR
Deposit€4,000 EUR

Program details

CampusBerlin
Faculty or schoolICN Business School
DepartmentMarketing and Communications
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay2 years
Scholarship noteScholarship opportunities may be available to eligible international applicants; Award availability, Criteria, And funding levels depend on the program and intake.

Intakes and deadlines

  • Program starts

    May 2027

    Apply by

    12 Jun 2027

    211 days left

  • Program starts

    September 2027

    Apply by

    12 Jun 2027

    211 days left

Frequently asked questions

  • The program takes 2 years.