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Master of Digital Marketing and Analytics

Technological University of the Shannon

  • Athlone, Ireland
  • 1 year
  • English
  • On campus
  • Master

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Technological University of the Shannon campus

About the program

A one-year master's combining digital marketing practice with data analytics.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (2): yes
  • PR pathway friendly: no

What you will learn

  • Demonstrate core knowledge in Digital Marketing and Analytics. Apply relevant methods and tools to academic or professional problems. Communicate findings clearly and work responsibly in individual and collaborative settings.

Career outcomes

  • Marketing Specialist
  • Brand Coordinator
  • Digital Marketing Specialist
  • Market Research Analyst
  • Account Executive

Curriculum

  • Modules include digital marketing strategy
  • Digital marketing tools
  • Buyer behaviour
  • Marketing analytics and market research and data analysis
  • Followed by either a 60-credit dissertation or consultancy project. A 120-credit professional placement is optional.

Entry requirements

Academic

  • Level 8 honours bachelor's degree in a cognate discipline
  • Usually minimum 2.2 (50%)
  • Some programmes ask 2.1 (60%). Country tables set minimum percentages by field
  • For example India 70% pharma and applied science
  • 60% IT
  • Quantity surveying
  • Analytics and accounting
  • 55% Other. English: IELTS 6.5 or equivalent
  • Level 8 honours degree
  • Usually minimum 2.2 (50%)
  • Some programmes 2.1 (60%).

Accepted academic background

Level 8 honours bachelor's degree or equivalent in a cognate discipline (usually minimum 2.2 / 50%, Software Design and some MEng programmes ask 2.1 / 60%), Non-cognate graduates can use the Higher Diploma conversion programmes, Some programmes may require an interview.

Other requirements

  • Interview required

Documents you’ll need

  • Passport Copy
  • Academic Transcripts
  • Degree Certificate (if applicable)
  • English Language Test Results
  • Curriculum Vitae.

How to apply

  1. Review the relevant programme admission criteria. Prepare your passport
  2. Academic certificates
  3. Transcripts
  4. English language evidence and curriculum vitae. Submit the completed international application through the TUS admissions portal before the deadline. Provide references or a portfolio when the chosen programme requests them. Accept an unconditional offer and pay the required deposit within the stated period.

Other costs

Tuition per year€16,500 EUR
Application fee€50 EUR
Deposit€1,000 EUR

Program details

CampusAthlone Campus
Faculty or schoolFaculty of Business and Management
DepartmentBusiness and Management
Teaching languageEnglish
Credit value60
Study paceFixed
Post-study stay2
Scholarship noteMerit-based postgraduate awards up to 4000 EUR subject to eligibility and TUS review.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 1 year.