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Bachelor of Digital Marketing Strategy

Nazareth University

  • Rochester, United States
  • 4 years
  • English
  • On campus
  • Bachelor

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Nazareth University campus

About the program

A marketing degree centred on digital strategy, Analytics and AI.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1 year): yes
  • PR pathway friendly: no

What you will learn

  • Explain the principal concepts and methods of Digital Marketing Strategy. Apply knowledge involving major covering business skills. Interpret relevant information
  • Work on discipline-specific assignments
  • And communicate findings effectively.

Career outcomes

  • Digital media account executive
  • Digital advertising specialist
  • Advertising placement strategist
  • Marketing analyst
  • Paid media coordinator
  • SEO analyst
  • Social media manager
  • UX researcher
  • Web content strategist

Curriculum

  • Major covering business skills
  • Marketing principles
  • Digital marketing strategy
  • Visual design for digital communication
  • Artificial intelligence and analytics. Students collaborate with non-profit and for-profit clients
  • Earn certifications such as Google Analytics
  • Google Ads
  • HubSpot and Salesforce
  • And take paid or credit-bearing internships.

Entry requirements

Academic

  • Secondary school completion (first-year) or university study (transfer)
  • Credential evaluation by TEC or a NACES member with minimum GPA 2.75
  • 1-3 recommendation letters in English
  • Writing sample
  • SAT/ACT optional
  • English test score
  • Declaration of Finances
  • Grade/context: Minimum GPA 2.75 on the US-equivalent GPA from a NACES-member credential evaluation (document-by-document for first-year applicants).

Minimum GPA

2.75

Accepted academic background

Secondary school completion (first-year) or university study (transfer), International credential evaluation by TEC or a NACES member, 1-3 recommendation letters in English, Writing sample, SAT/ACT optional.

Language tests

  • IELTS 6.5
  • TOEFL iBT 79
  • Duolingo 120
  • PTE Academic 56-65

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results (If Applicable)
  • Credential Evaluation (If Applicable)
  • Recommendation Letters
  • Writing Sample
  • Financial Support Documents (For Visa If Applicable).

How to apply

  1. Check requirements and deadlines: preferred Nov 1 (spring) and Feb 1 (fall). Apply online with the Common Application
  2. Which is free. Submit transcripts with a credential evaluation from TEC or a NACES member
  3. 1-3 recommendation letters in English
  4. A writing sample and an English test score (SAT/ACT optional). Submit the Declaration of Finances with bank statements. After admission
  5. Receive the I-20 and apply for the F-1 student visa.

Other costs

Tuition per year$45,680 USD
Application fee$75 USD
Deposit$500 USD

Program details

CampusMain campus
Faculty or schoolCollege of Liberal Arts, Sciences, Business, and Education
DepartmentBusiness & Leadership
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay1 year
Scholarship noteUniversity scholarship eligibility, Funding and application conditions require confirmation.

Intakes and deadlines

  • Program starts

    January 2027

    Applications closed

    1 Nov 2026

    Closed

  • Program starts

    August 2027

    Apply by

    1 Feb 2027

    79 days left

Frequently asked questions

  • The program takes 4 years.