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Bachelor of Marketing

Radford University

  • Radford, United States
  • 4 years
  • English
  • On campus
  • Bachelor

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Radford University campus

About the program

Bachelor of Business Administration in Marketing is a four-year on-campus degree at North Central College in Naperville, Illinois.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1 year): yes
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Marketing and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Marketing
  • Advertising
  • Public relations
  • Sales and brand roles at consulting
  • Healthcare
  • Logistics and media employers

Curriculum

  • Eleven-course business core plus principles of marketing
  • Consumer behaviour
  • Marketing research
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing management and marketing for social impact
  • With an American Marketing Association case competition.

Entry requirements

Academic

  • Secondary school graduation with English-language official transcripts (third-party evaluation for transfers)
  • English proof: IELTS 6.0 (5.5 Reading)
  • TOEFL iBT 68
  • Duolingo 100 or PTE 50
  • Financial statement. Some majors (e. G. Allied Health
  • Nursing) have separate progression GPA requirements.

Accepted academic background

High school graduation (freshmen), Transfers need a third-party transcript evaluation (WES, ECE or The Evaluation Company).

Language tests

  • IELTS 6.0 (minimum 5.5 Reading)
  • TOEFL iBT 68
  • Duolingo 100
  • PTE Academic 50

Documents you’ll need

  • Passport copy
  • Academic transcripts
  • English proficiency evidence
  • Personal statement or essay where required
  • Recommendations where required
  • Financial support evidence for immigration documentation.

How to apply

  1. Visit the official website. Review the international admission requirements and the deadline for the intended term. Complete the online application. Submit academic transcripts
  2. English proficiency evidence
  3. program-specific supporting documents. Pay the application fee where applicable. After admission
  4. Pay the international enrollment deposit and submit financial documents. Follow the university instructions for immigration documents and the student visa.

Other costs

Tuition per year$27,862 USD
Application fee$50 USD
Deposit$800 USD

Program details

CampusRadford University Main Campus
Faculty or schoolDavis College of Business and Economics
DepartmentDepartment of Marketing
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay1 year
Scholarship noteRadford University offers merit-based, Program-specific, Or institutional scholarship opportunities for eligible students. Award availability, Value, Eligibility, And deadlines vary by program and intake.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    1 Dec 2026

    18 days left
  • Program starts

    August 2027

    Apply by

    1 Jul 2027

    230 days left

Scholarships

Radford University offers merit-based, Program-specific, Or institutional scholarship opportunities for eligible students. Award availability, Value, Eligibility, And deadlines vary by program and intake.

Browse scholarships →

Frequently asked questions

  • The program takes 4 years.