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Master of International Marketing with Tourism

Edinburgh Napier University

  • Edinburgh, United Kingdom
  • 1 year
  • English
  • On campus
  • Master

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Edinburgh Napier University campus

About the program

One-year master's in international marketing with a tourism focus.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (5 years): yes
  • PR pathway friendly: no

What you will learn

  • Develop foundational and applied knowledge of International Marketing with Tourism
  • Use analytical and professional communication skills
  • And evaluate relevant organisational or industry challenges.

Career outcomes

  • Developing marketing strategies
  • Brand management
  • Market research and analysis
  • Visitor services and experience enhancement
  • Measurement and evaluation

Curriculum

  • One year of study combining international marketing with tourism contexts
  • Covering strategy
  • Brand management and market research
  • Leading to a dissertation or final project. The page does not list module titles.

Entry requirements

Academic

  • Bachelor's degree
  • Usually UK 2:2 or equivalent (India 55%)
  • Some courses require a related subject degree or relevant experience. Course pages state the exact requirement.

Accepted academic background

Bachelor's degree (UK honours 2:2/2:1 or international equivalent), Related subject often required, Relevant work experience considered for some courses.

Language tests

  • IELTS 6.0 (no component below 5.5)
  • TOEFL iBT 80 (min 17 listening
  • PTE Academic 18 reading
  • Cambridge 20 speaking
  • Oxford Test of English 17 writing

Documents you’ll need

  • Academic transcripts and applicable supporting documents require confirmation.

How to apply

  1. Check the course page for entry requirements and start dates (September and January
  2. Some part-time courses May). Apply online through the course page. Apply button
  3. There is no application fee. Upload clearly labelled qualification documents and English evidence if needed. Expect an email update within about 2 weeks. Overseas offer holders pay a non-refundable tuition deposit (from GBP 6
  4. 000). Apply for the UK Student visa with your CAS and funds of GBP 10
  5. 827 plus outstanding fees.

Other costs

Tuition per year£20,953 GBP
Application fee£50 GBP
Deposit£2,000 GBP

Program details

CampusCraiglockhart Campus
Faculty or schoolThe Business School
DepartmentDepartment of International Marketing with Tourism
Teaching languageEnglish
Credit value60
Study paceFixed
Post-study stay5 years
Scholarship noteEligible students may consult the institution for current scholarships and award criteria, Availability varies by program.

Intakes and deadlines

  • Program starts

    January 2027

    Applications closed

    15 Oct 2026

    Closed
  • Program starts

    May 2027

    Apply by

    15 Feb 2027

    94 days left
  • Program starts

    September 2027

    Apply by

    15 Jun 2027

    214 days left

Frequently asked questions

  • The program takes 1 year.