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Master of Advertising and Brand Responsibility

University of Oregon

  • Eugene, United States
  • 1 year
  • English
  • On campus
  • Master

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University of Oregon campus

About the program

One-year master's in advertising and brand responsibility.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1 year): yes
  • PR pathway friendly: no

What you will learn

  • Develop graduate-level understanding of Advertising and Brand Responsibility. Apply critical analysis
  • evidence-based reasoning
  • and clear communication to the disciplinary topics covered by the program. Specific competencies depend on completed modules
  • projects
  • or research options.

Career outcomes

  • Potential pathways include subject-related research
  • academic study
  • and specialist project roles connected to Advertising and Brand Responsibility. Eligibility depends on experience and employer requirements.

Curriculum

  • 46 credits in one year (49 with thesis): three-term seminar (JCOM 607
  • 12 credits)
  • core on media and society
  • technology and culture
  • strategic research methods and strategist curiosity
  • 12 elective credits
  • and a terminal project (JCOM 609) or thesis (JCOM 503).

Entry requirements

Academic

  • Bachelor degree from a regionally accredited US institution or equivalent recognised international degree
  • completed before first day of classes; proof of funds for one year for the I-20

Accepted academic background

Bachelor degree from a regionally accredited US institution or equivalent recognised international degree, completed before first day of classes; proof of funds for one year for the I-20

Language tests

  • IELTS 7.0
  • TOEFL iBT 88 (4.5 on new scale)
  • Duolingo 120
  • IELTS 7

Documents you’ll need

  • University Transcripts

How to apply

  1. Review the admission criteria and deadlines set by the graduate program. Complete the graduate online application. Upload transcripts from all postsecondary institutions and the program-specific supporting documents. Pay the relevant application fee unless waived. Monitor the application portal for further requirements and the admission decision.

Other costs

Tuition per year$35,424 USD
Application fee$90 USD
Deposit_

Program details

CampusEugene
Faculty or schoolSchool of Journalism and Communication
DepartmentSchool of Journalism and Communication
Teaching languageEnglish
Credit value46
Study pace_
Post-study stay1 year
Scholarship noteInternational Cultural Service Program scholarships provide partial tuition waivers for selected new or continuing international students. Recipients must meet academic and financial criteria and perform 66-80 hours of cultural service per year.

Frequently asked questions

  • The program takes 1 year.