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Master of Strategic International Management with Marketing

IBS International Business School, Budapest

  • Budapest, Hungary
  • 1.5 years
  • English
  • On campus
  • Master

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IBS International Business School, Budapest campus

About the program

A strategic management master's with a marketing focus.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (0 year): no
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Strategic International Management with Marketing through study areas such as Three semesters: two on campus and a dissertation semester. Areas: consumer behaviour
  • Marketing research. Apply relevant analytical
  • Communication and practical skills to learning activities in this field.

Career outcomes

  • Product management
  • Sales
  • Advertising
  • Public relations
  • Market research
  • Brand manager

Curriculum

  • Three semesters: two on campus and a dissertation semester. Areas: consumer behaviour
  • Marketing research
  • Marketing communication
  • Contemporary marketing issues
  • Digital marketing
  • Corporate communications
  • Marketing of services
  • Strategy and cross-cultural management.

Entry requirements

Academic

  • First or second class bachelor's degree (any field for conversion MSc
  • Psychology degree for MA Psychology
  • Some mathematics
  • Statistics or IT for MSc IT for Business Data Analytics)
  • English at C1 (IELTS 6.5 or equivalent) and an online orientation interview.

Accepted academic background

First or second class bachelor's degree in any field (conversion programmes), MSc IT for Business Data Analytics also needs one semester of mathematics, Statistics or computing/IT, MA Psychology needs a bachelor's degree in Psychology, Orientation interview.

Language tests

  • IELTS 6.5
  • TOEFL iBT 95
  • Cambridge 176
  • PTE Academic 58
  • Duolingo 120
  • Oxford Test of English 141

Other requirements

  • Interview required

Documents you’ll need

  • Bachelor Degree Certificate
  • Academic Transcripts
  • Proof of English Proficiency
  • Passport Copy.

How to apply

  1. Review the entry requirements for Master of Science in Strategic International Management with Marketing at IBS International Business School
  2. Budapest. Prepare your academic qualifications and the supporting documents specified for this program. Submit your application through the institution's admissions process. Provide language evidence and pay an application fee if required. Await the admissions decision.

Other costs

Tuition per year€12,800 EUR
Application fee€200 EUR
Deposit$500 USD

Program details

CampusBudapest
Faculty or schoolIBS International Business School
DepartmentStrategic International Management with Marketing
Teaching languageEnglish
Credit value_
Study paceFixed
Post-study stay0 year
Scholarship noteScholarship opportunities may be available to eligible applicants, Review current award conditions and deadlines before applying.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 1.5 years.