MasterRecommended

Master of International Tourism Management

About the program

A three-year BSc blending business, Marketing and events management in a global tourism context.

Learners studying International Tourism Management can develop the ability to analyse organisational and market information
Evaluate financial and operational decisions
Communicate recommendations and consider responsible business practices. These are indicative learning goals
Not a confirmed list of the university's assessed course outcomes.

Three-year full-time honours degree (four with placement). Modules include data and digital technologies
Management in the global environment
Marketing theory and practice
Tourism community and social justice
Destination management
Experiencing a world tourism city
Marketing research
Tourism industry and sustainability
Event planning
And work experience or placement portfolios.

Bachelor Degree in Any Discipline

Check program-specific entry criteria. Submit application with Admissions Advisor and requested documents. Receive provisional acceptance. Pay application fee and any deposit after acceptance. Arrange visa and pay first-year balance. Receive enrollment confirmation

Campus	Lucerne Campus
Faculty or school	_
Department	_
Teaching language	English
Credit value	180
Study pace	Fixed
Post-study stay	_
Scholarship note	BHMS offers limited partial merit or profile-based scholarships for Diploma, Bachelor and Master programs, Amounts and eligibility depend on applicant and intake and require approval, The separate 2026 CHF 8000 promotional poster does not expressly name this programme.