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Master of Strategic Marketing

Nazareth University

  • Rochester, United States
  • 1 year
  • English
  • Hybrid
  • Master

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Nazareth University campus

About the program

A 12-month hybrid master's in data-led and AI-informed marketing strategy.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1 year): yes
  • PR pathway friendly: no

What you will learn

  • Critically analyse advanced concepts in Strategic Marketing. Evaluate topics including students develop media expertise. Use appropriate evidence and methodologies to develop and present subject-relevant solutions or research.

Career outcomes

  • Marketing strategist
  • Marketing manager
  • Market research analyst
  • Marketing specialist

Curriculum

  • 33-credit hybrid programme (online and weekend classes) taking 12 months in the accelerated option or 20 months part time. Students develop media expertise
  • Digital marketing and persuasion skills
  • Build a portfolio of real client work and complete a full-semester capstone project applying their skills.

Entry requirements

Academic

  • Bachelor's degree with course-by-course credential evaluation (TEC or NACES member)
  • Minimum GPA 3.0 (applicants below 3.0 may apply with an explanation)
  • Two recommendation letters
  • English test score
  • No GRE/GMAT
  • Declaration of Finances. Some programmes (art therapy
  • Music education
  • Music therapy
  • Physical therapy
  • Speech-language pathology) have their own requirements
  • Grade/context: Minimum GPA 3.0 on the US-equivalent GPA from a course-by-course credential evaluation
  • Applicants below 3.0 may apply with an explanation (Graduate FAQ).

Minimum GPA

3

Accepted academic background

Bachelor's degree (course-by-course evaluation by TEC or a NACES member), Two recommendation letters, No GRE or GMAT, Some programmes (art therapy, Music education, Music therapy, Physical therapy, Speech-language pathology) have their own requirements and deadlines.

Language tests

  • IELTS 6.5
  • TOEFL iBT 79
  • Duolingo 120

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results (If Applicable)
  • Credential Evaluation (If Applicable)
  • Recommendation Letters
  • Financial Support Documents (For Visa If Applicable).

How to apply

  1. Check requirements and deadlines: preferred Apr 1 (fall) and Sep 1 (spring)
  2. Some programmes have their own dates. Apply online through the graduate application (free except physical therapy
  3. Speech-language pathology and physician assistant). Submit the bachelor's transcript with a course-by-course evaluation by TEC or a NACES member
  4. Two recommendation letters and an English test score
  5. No GRE or GMAT. Submit the Declaration of Finances. After admission
  6. Receive the I-20 and apply for the F-1 visa.

Other costs

Tuition per year$40,551 USD
Application fee$75 USD
Deposit$500 USD

Program details

CampusMain campus
Faculty or schoolCollege of Liberal Arts, Sciences, Business, and Education
DepartmentGraduate Programs
Teaching languageEnglish
Credit value33
Study paceFlexible,Fixed
Post-study stay1 year
Scholarship noteUniversity scholarship eligibility, Funding and application conditions require confirmation.

Intakes and deadlines

  • Program starts

    January 2027

    Applications closed

    1 Sept 2026

    Closed

Frequently asked questions

  • The program takes 1 year.